The coolest brand at the moment have come out with yet another success to their stunning range of products, cannibalising the old and in the new with the New edition of the Macbook Air.
The Thinnest Apple yet is the slogan of this beauty and they are not lying. Apple, renowned for ingenious marketing strategies and smart branding campaigns have continued with a cross marketing strategy, to that of the Iphone 4 released earlier this year, of which had the slogan the “smartest phone yet” it seems as if they are trying to continue to get better every time.
The thinnest notebook is their best yet, with numbers estimated that out of every 1,000,000 Mac products sold 250,000 are of the new Mac Air, indicating the consumer agrees.
The release date of the new Mac is perfect timing in the run up to Christmas and with there cyclical release of new products.
The new Mac has been praised for its advancements what with the creation and development of the Ipad. Apple have openly informed its loyal following that the Ipad has enabled them to create such a beauty.
Some of the fantastic features include its Flash storage which is said to have reduced the size of the Mac by 90% making it lighter and thinner, giving more space for a larger battery that runs for longer on a single charge.
Multi-touch features accustomed to the Iphone, Ipad, tracker mouse and most apple devices have been refined and used for the Air. Designed to introduce intimacy on all apple products the new tracker pad due to its size can now perform many more tricks.
The Face time camera, a familiar friend to those with the new Iphone 4, claimed to be thinner and encased in the fantastically smooth pure aluminium case.
High resolution display, also improved and reduced to the size of a 13-inch notebook, not to bog you down with the nitty gritty of detail it ultimately attempts to make the smaller screen feel like a 15-inch
Apple boasts stereo speakers that are heard but not seen being space effiecent with rich audio experience whilst chatting online, listening to music and playing games.
Nvidia Geforce graphic card and Intel Core 2 Duo processors ideal for gaming, video playback, and general everyday tasks. Twice the power than the previous Macbook air, making everything faster and more efficient.
Wireless networking, two usb ports, a microphone and an earphone-jack, ideal for the modern on-the-go notebook users.
Software wise- Apple places the usuals Imovie, garage band MacOs the worshipped greats on all Mac products.
We have all seen the adverts, the plain black background with a simple hand lifting the display screen to demonstrate the amazingly thin size of the notebook. The specs have been upgraded the performance has been perfected and Apple further cementing their glory and annual bonuses Despite the price tag starting at £849.00 for the lowest spec computer we have to say I want that Now