With the countdown to Christmas officially starting as radio, TV and high streets are rapidly being transformed to encourage us to spend for the next intense 7 weeks leading to Christmas, the designer brand Gucci also prepares itself with a lavish refit to their flagship store in Bond Street London.
Set among other high fashion chic brands such as Louis Vuitton and 5 star hotels the brand opens its doors to present their latest decor for the ultimate luxury shopping experience.
The Cutting edge design by creative director Frida Giannini the stores new look that fit well with the brands high end style allowing for a divine shopping escape allowing for the perfect setting whilst viewing the latest Gucci collection. They ensured they kept the design current and contemporary incorporating classic whites & ivories whilst candle bright reds and plums fit in well for the run up to Christmas an excellent way to get customers in the festive season. Of course they kept signature parts to the store with rosewood and marble but the ribbed glass and warm polished gold and smoked mirrors were all new designs and ideas to keep the brand moving forward and current.
During the refurb the brand had not missed out on sales as London – particularly Bond Street and nearby areas have over 6 different boutiques to purchase the latest and greatest Gucci pieces however as this is the flagship store it is one of the only locations whereby you can get the Gucci Made To Measure service allowing customers to customise items which is ideal for the perfect suit and rather timely for Christmas.
The store covers 685 square meters- of pure luxury spread over three floors.
The ground floor is home to Gucci man- from accessories, luggage and small leather goods
Level 1 and 2 is home to every ladies heaven from bags, accessories, jewellery, silks and fragrances and an entire floor dedicated to womenswear fashion.
The designer of the shopping haven Giannini said: ‘Bond Street is one of Europe’s most prestigious retail destinations so I wanted to amplify the luxuriousness of the boutique’s environments through natural light to create an aesthetic, which is complementary to the vision of the House today.
‘Throughout the new design concept there are references to iconic Gucci materials and elements of stores from the past, but always set in a context that is thoroughly modern creating the ideal backdrop for the collections.’
The new store is simply lovely- it is worth popping down to bond street for a quick peak…
