Singer now turned designer Lily Allen is pleased to announce the lunch of her new fashion line today. Recently opening a vintage store in London’s Covent Garden called Lucy In Disguise as well as having a fly on the wall reality show document it all. The new line is about to be open for sale to the public in coming days of June.
Continuing with the theme of her store the new fashion haul includes an 18 items of retro and chic pieces from cute dresses to all-in-ones play suits. The great thing about the line is that the range is affordable with pieces starting from £140.00 and perfectly named “Treasure chest” Amazing a clear hidden secret!!
Back in 2007 Lily collaborated with New Look and since then she has had the fashion fever, since then she has worked with Chanel and now her sister Sarah Owens.
She told Vogue:‘After we’d launched the shop, I think we both felt that we wanted to create vintage styles with more contemporary, clean lines. ‘Sometimes with vintage clothes the femininity can get lost – the market didn’t feel quite perfect, so that’s what we’ve worked on. I’ve always been into vintage – before I became a pop star it was all I ever wore.’
She has been working mega hard on the beautiful collection and has already ready to reveal her second, third and begin her fourth collection. ‘This line is all about Lucy in Disguise the character – it’s very eclectic. The next few collections become more concentrated and more based on set themes with clear hero pieces. ‘Each piece really stands on its own.’
Lily will be getting married in the next week to Sam Cooper (32) in a dress designed by Chanel- she recently celebrated her hen party in London Claridge’s hotel. The wedding will be held in St James the Great Church in Cranham, Gloucestershire.