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For the past few months us Londoners have been inundated with enormous amounts of striking imagery with regards to the new American fashion brand Forever 21– which launched on Oxford Street today.

The store is fronted by one cool mama Bip Ling aka London DJ and Fashionite blogger.

bip Ling
Face of Forever 21

The store is opposing discount store Primark and can be reached by jumping on the Jubliee line to hip and trendy Bond Street.

The opening today proved to be pretty popular I attended and was greeted by happy staff, funky music and a huge selection of cool chic outfits at mega effective pricing. Got to love it on a Wednesday!

It really gives Primark a run for their money- If your like me you may have noticed the pricing of Primarks clothing have been increasing steadily- well maybe some good old fashion competition will sort that out!

The store is pretty cool- focusing on young fashion and has the decor to match-

forever 21 london
Loving the displays!

Forever 21 has done incredibly well in America rivaling the online fashion store and other discount retailers and came about at the perfect time – during a recession!

Followers to the brand have been the Kardashians, Kristen Stewart and Blake Lively so I can imagine its going to do a fantastic job out here!

forever 21 london oxford street

The UK website has also gone live enabling shoppers to also purchase online with free delivery at the moment!

forever21 online store
The funky website

Bip is headlining the website at the moment!forever 21

I have already made my first purchase today at the opening and online! (yes I couldn’t resist!)

great prices, cool items looks like Forever 21 is here to stay.. check them out in store or online..


forever 21 dress
Forever 21 Dress

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Double trouble Ashley and Mary-Kate Olsen are celebrating the release of their new fashion handbag line “The Row”  with an intimate and exclusive launch cocktail party at Barneys in New York July 13th 2011.


The two arrived in top fashion- that being The Row, happily posing for pictures with their new collection of purses.

mary kate and ashley the row bags

The choice of outfits made by the sisters were meant to encourage purchase of the bag as well as show the diversity in the range and how one shade can go with a variety of outfits! a great business stratgey.

Mary Kate opted for a opel coloured jacket suit with some simple black sandel heels whilst her twin sister Kate choose a lovely long slinky summer dress also with black strappy heels.

Both stuck to a young look with bangles and braclets to decorate their wrists and simple earrings that were not really on display behind their blond locks of hair.

the row olsen twin handbag

If your wondering, the third lady in the photograph is their younger sister Elizabeth choosing a black and white attire looking rather plain.

The new collections has 9 new stylish yet expensive croc style bags with a price tag of $39,000.

the row olsen twin handbag



Ex Disney teen and newlywed Hilary Duff stepped out in LA, California today and was spotted in a cool sophisticated outfit whilst walking back to her car from shopping in Maxwell’s

She looked extremely happy after recently returning back from her holiday with new husband Mike Comrie, the couple had traveled to Italy to spend some time together and enjoy Europe.

The young and only 23 year old sauntered back to the car wearing a simple outfit that we feel we would be happy to emulate…

hilary duff in isabel marant jacket
Happy Hilary



An Isabel Marant Jacket- which seems to be on everyone’s wish list at the moment with many other celebrities wearing the cool embroidered jackets.

Isabel Marant


She wore a simple black tee under and a pair of black skinny jeans to counter balance the striking coat.

She accessorized with some colourful fun red earrings and blue bangles.

Depending on the colour of the embellishments your free to mix and match the colour of the bangles but we loved these tropical wooden bracelets by Marc Jacobs, Hilary completed her look with the ever popular Louboutins black stacked hills.

Marc jacobs wooden bangles
Marc Jacobs


The craze of Isabel Marant has been super popular recently with Katie Holmes, Zoe Soldana, Rosie Huntington-Whiteley featured below as well as…

Isabel Marant Jackets


The common theme is to join the jacket up with a pair of jeans and some heels for a super sexy look or boots for a casual super cool look! Lots of choice from one dramatic jacket!

Natalie Portman, Blake Lively, Gwyneth Paltrow



Isabel Marant hilary duff jacket


The Jacket’s rrp £1,400.00


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This weekend saw the happy opening and welcome to the Dolce&Gabbanna range to the online store Net-A-Porter, owner and business entrepreneur Natalie Massenet threw the shindig to welcome the couture Italian designers to the Porter collection, hosted at the offices above west London’s largest shopping center Westfields.

Naomi Campbell Net-a-porter d&g

The Launch saw an eclectic mix of celebrities, models and singers in the audience from super model Naomi Campbell, singer Pixie Lott and unemployed Peaches Geldof! to name a few.

Naomi arrived in a green leopard skin dress by D&G which was very cool, calm and collected from the outfits the supermodel usually wears. She paired the dress with a simple pair of black open toed sandles and a few bracelets, very minimalist yet chic attire for the casual party.

Since the party was in name of D&G everyone therefore arrived in Dolce and pretty much looked rather glam in an array of diverse outfits from the recent collections. It was very surprising to see the Queen out in the city, but she adopted a very smart MIB (Men In Black) suit with some high fashion shades and a high pony, very sophisticated and and sexy especially when paired with some open toed heels. We Love this androgynous, take-no-nonsense look!

QUEEN LATIFA d&g party

Gabanna from the duo commented on British fashion stating “You know, in England, you have what we don’t have in Italy – a freedom of mentality about dressing.  I love the way the English dress, it’s so free. Pixie Lott and Paloma Faith – it’s exciting to see what they wear. And she” – he said as Peaches Geldof approached to kiss him hello – “she’s an icon.”

Pixie Lott

The attendees had opted for the summer look choosing D&G lace of floral pieces and took the opportunity to pose in front of a Sicilian backdrop or mount two vintage green Vespas. Jade Williams performed a sound acoustic atmospheric music whilst everyone enjoyed the evening sipping on cocktails with Martini Gold by Dolce & Gabbana with some authentic Italian canapes from Locanda Locatelli. Yum!

Since we have moved onto tasty dishes- This handsome model David Gandi also arrived in a black tie by D&G looking dapper and rather sharp and Chic. combining the smartness of the black suit with the coolness of some relaxed black jeans and shoes.. this look just works!

david gandi


A celeb pair that caught our eyes- is the Kelly and Pixi duo- they look like the British version of the the Olsen twins, dressed in figure hugging tight maxi dresses with bright blonde hair to match- these two could most certainly be sisters.


kelly osborne and pixie geldof
Strangely very similar looks

The group photo that surfaced online looked similar to that of what you might find between friends on Facebook but if you take a closer look you can see the D&G clan alongside Naomi and the Queen! Awesome – they look very relaxed and happy.

Facebook pic anyone?!

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Newly married and highly sort after British model Kate Moss has released the latest collection of handbags by Longchamp,

The third season in the collection sees the return to some sexy summer colours. The photographer Alasdair McLellan did a fantastic job to capture Kate and the tote shaped handbags in the best light.

The Images showcase her in autumn dusk looking rather sultry and calm and collective whilst holding the new collection.

Katemoss longchamp ad 2011

With very dark and dusky eye makeup and a full well bodied long bangs Kate really does show us why she was picked to be a top model and is still the go to girl for many campaigns.

The bags come in new sophisticated autumn colours ideal for thoose warm nights out and bbqs in the country.


longchamp bag

Features on this bag:

Accessories with old brass finish
– main compartment: zippered closure
“Longchamp” embossed on a leather plate on the outside

The bag labelled the Faraway Exotic… which goes to highlight the spacious basket bags which are ideal for an uber cool beach look. with clear inspiration from South America. This has to be one of our favourite choices due to its large statemented design- and to be honest, the image of Kate is a winner- the stylist did an awesome job to put together the chic hippy look

This bag rrp $945.00

kate moss faraway exotic
Cool Chic Look

The Collection is a collaboration with Sophie Delafontaine, known as the artistic director in Longchamp.

Kate moss long champ 2011


The collection is based around the iconic Gloucester bag which was an excellent idea when the final new designs turn out like these!

We love them..


kate moss brown bag


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For more than a decade the Harry Potter series has captivated audiences all over the world as we watched Daniel Radcliffe and his fellow class mates practically grow up on screen over the seven epic books turned film.

At last, this week saw the final episode in the series of seven books by J.K Rowling premier world wide and in London’s Trafalgar square. Die hard Fans took to the street seven days prior to the showing to wait for the stars on the red carpet and they did not disappoint.

Ms Rowling took center stage in this very loud and proud gown which could be spotted from a mile away.

J.k rowling green dress harry potter premier

The striking gown by Oscar de la Renta part of the latest Spring 2011 collection really captivated the crowd choosing to go out with a big bang!

The dress made from Celadon silk faille and pink carnation applique

Currently retailing at $11,700

oscar green dress
Here the Oscar de la Renta gown has grace and elegance on the 2011 catwalk.

Very bridal in its design, with a sweetheart neckline and finished with a flower addition and over sized pink ring and clutch handbag.


clemence poesy nina ricci

The French beauty Clémence Poésy looked fresh and summery in this white chiffon number by Nina Ricci, taken from the Spring Summer collection 2011.

She nipped this number in the middle with a black waistband and matching black wedges also from the Nina Ricci collection.

nina ricci chiffon dress


The dress does not look to great on the headless model! but on Clemence it looks fab, the contrast of the simple black belt really takes the dress into another element. Retailing at £1,800 from many boutiques or from Here.



Other cast members also held their ground at the premier included Bonnie Write, who plays Ginny Weasley in the film. She arrived in a coral peach dress by Miu Miu, a long-sleeved peach ruffled blouse and a floor length silky fitted skirt. Her earrings by Wright and Teague earrings were both eye catching and complimented the outfit well.

She is known for her love of Miu Miu and her traditional and refined appearance on the red carpet this kept in her normal boundaries and comforts in this choice.bonnie-write


Satin not being an easy outfit to wear due to its crumple ability (as shown!) and easy sweat patch creations! makes this not an easy outfit to wear but she pulls it off!

Of course, the ultimate stunner that stole the show was Emma Watson, she arrived in a fabulous gown that has made articles and blog pages go made on the Internet world. To be fair, rightly so!

emma watson white jacket

The larger than life gown took center stage on the red carpet whilst she stopped to sign autographs and take photographs.

The Oscar De la Renta ballgown made from tulle sleeveless gown with embroidery bodice and ruffled layered skirt from the latest 2011 autumn collection.

With traditional London weather even celebrities cannot guess the weather, so she reemerged with her snow white Antionio Berardi jacket, but its sharp cut elegantly demonstrated her lovely svelte figure.

Her three outfits

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This weekend saw the annual Black Entertainment Television award show- with some of the hottest urban celebrities taking to the red carpet in some fantastic contour outfits.

Kerry washington bet awards 2011 green dress
Kerry Washington

Kerry Washington the beauty from films such as The Fantastic Four and the black comedy I love my wife arrived in a illuminating green dress by Michael Kors, she paired the dress with a Movado watch and Lana Jewelry earrings.

movado watch
Mavado watch

We loved the bag she teamed the dress with by Koutour

– This  Pieced Ayers snakeskin frame clutch with signature Ascher crystal closure, interior zipper pocket and signature brocade lining retails at £300.00 on the

Kotur Clutch purse

BET Presenter La La Vasquez wore a sequin covered Tom Ford dress worn only on the run way and the Glastonbury star Beyonce she stated “the dress is one of a kind worn only on the runway and the Queen Bea. I’m happy and hope that I am doing the dress justice” She finished the dress with a pair of Jimmy Choo’s

La La Vasquez
La La Vasquez in Tom Fordom ford

This dress is one of a kind,” La La Vasquez said of her sequin-covered Tom Ford dress. “It’s only been worn on the runway by Beyonce, and so I thought I was in good company to wear it. I’m happy, and I hope that I’m doing it justice.” She finished the look with Jimmy Choo shoes

Beyonce tom ford sequin dress
Beyonce in the dress...


The Pretty and heavily pregnant Nia long wore a very pretty summer white dress by BCBG Max Azria again choosing the popular Jimmy Choos, she stated that the dress is perfect becuase of the bodice on the inside holding in her stomach! we love the dress on her… it looks great. Her hair compliments the strapless dress in a tight up-do. Her golden Makeup is very summery fab look.


Nia Long bcbg
Nia Long BET

Ex Destiny’s Child member Michelle Williams wore a bright Cadbury purple dress with gold embellishments to the awards the dress by BCBG Max Azria. Her sharp gold shoes are by Giuseppe Zanotti

michelle williams bet awards
Michelle Williams

BCBG Max Azria dress

Hip-Hop rapper Eve also wore an original piece opting for trousers compared to the others that chose the traditional dress. She had the option of dress but she claimed “I just needed to wear this, honestly, the dress was great it was sexy but I wanted something a little more eye openeing” She choose to add a cool huge braid to the mix which complemented the hardcore look. The leather outfit by Thomas Wylde looked great on the rapper- its great to see her out again in celebrity scene.

Eve bet awards

The wet look pants by Thomas Wylde are available on-line rrp £3000

Thomas Wylde Leather black trousers eve

The other part of Destiny’s Child Kelly Rowland also appeared at the award show in a cute summery pink fuchia dress by Notte by Marchesa, retailing at £1800.00

Notte by Marchesa kelly rowland
Kelly Rowland

She matched the bright over the knee cocktail dress with Jimmy Choo tan heels.

Kelly Rowland Notte by Marchesa ruffle-embellished silk strapless
kelly Rowland

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Beyonce wow’d and closed this years British largest Music Mud Festival Glastonbury with an amazing musical hour and a half plus long set dressed in a very glitzy shimmery Gold Sequin Jacket Dress from Alexandre Vauthier Fall 2010 collection matched with a gold feature buckle BELT nipping her in at the waist.

beyonce glastonbury
Beyonce Pose!

With her now signature black leotard and black sequin ankle heel boots she headlined the show.

beyonce glastonbury gold jacket dress

As usual she was stunning and a provided millions with a show stopping performing featuring musical hits over her enormous career mixing in some classic rock hits like sex on fire and destiny child’s historical songs.

Last year the singers husband was the chart stopper/headliner at the festival being the first hip hop artist to perform but she has clearly outdone him with such a great performance getting 170,00 people to sing along to the popular Irreplaceable. She claimed she had done a lot of things in her life but performing to this many people is a first.

Alexandre-Vauthier Fall 2010 dress

Back to the outfit…

The low cut jacket dress was a lovely compliment to her beautiful brown skin colour and her golden locks!

We found this lovely dress featured on the John Lewis website by French Connection rrp £160.00

Gold beyonce jacket dress
Gold French Connection Dress
Belle 100 glossed-python ankle boots
Belle 100 glossed-python ankle boots

We thought these ankle boots came close to matching her stunners

The red soled shoes by Christian Louboutin rrp £1,000

Belle 100 glossed-python ankle boots

Christian Louboutin Belle 100 ankle boots: black glossed-python, heel measures approximately 100mm/ 4 inches, almond toe, signature red soles. Zip fastening at side.

We also found these bargain boots for only £40 by

Ankle sequin boot
Ankle Boot

She left the stage giving thanks to her dancers, the band, her family and Glastonbury promising to always perform her best with her all female band- she waved out to her hit track Halo as she disappeared into the stage!

Lovely performance… by Beyonce..

Beautiful as ever..


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This weekend the athletic beauty Serena Williams stepped out letting her hair down in preparation for the start of the English Tennis tournament Wimbledon this approaching Monday. The annual party hosted in London saw the likes of her equally as attractive competition Maria Sharapova as well as British rapper Tinie Tempah, British tycoon Lord Alan Sugar and Naomie Harris.

Serena Williams green dress

She attended the classy Richard Brandson’s Kensington Roof Gardens in London dressed in a tight satin dress that put Kim Kardashian’s curves to shame.

The dress was an electric hunter green halter by Burberry with black panel sides and added detail on the derrière.

A great choice for someone with such atheltic arms and powerful back.

Her black strap heels by Nicholas Kirkwood are a perfect match for the complete Saturday night look.

serena williams green dress burberry

She had been in recent news after breaking up with her ex-singer/rapper boyfriend Common but took solice in posing for pictures with her new eye candy mystery man as she left the club.

Serena Williams new boyfriend
Who is this dapper dude?

Wishing all the luck for Serena Willams this year at The London Wimbledon Tennis championship.

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Ms Jennifer Hudson, stepped out in a stunning super slim Michael Kors figure hugging dress this past week at her stop of to amfAR New York Inspiration Gala. The event honored and celebrated aspects of men’s style and was hosted at the New York public Library! Australian hottie Kylie Minogue presented the show, whilst Wilhemina Models sponsored the runway presentation of designer looks.


Jennifer has been in the spot light recently with headlines focusing on her amazing weight loss and new slim trim physic through the use of weight watchers plan. She almost stole the show in the award winning designer Michael Kors’ White panel front dress that fit her new slim frame perfectly.



The dress is a simple all white seamed front with long sleeves and a high neck retailing at $1,300, currently not on sale for a few weeks. However we loved Michael’s latest collection which is avalaible online directly which features this stunning dress. Perhaps more ideal for the approaching summer heat -the sleeveless design, round neckline, paneled flouncy skirt with a billowy sway and figure hugging and contour creating bodice.



The Inspiration Gala was sponsored by Piaget and MAC Cosmetics, and raised more than $400,000 for AIDS research.





over the knee boots

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Over The Knee Boots Todays post is on the new trend we have notice around whilst shopping on the streets of London. With the cold weather...